Fatemeh Mohammadi; Hamid Reza Yazdani; Marzieh Adibzadeh
Abstract
Shopping is an intrinsic part of people's daily lives. Due to the rapid growth of Internet technology, customer buying behavior has changed; And the Internet has created a public space where people interact with others, do their banking activities And shopping that have affecting multiple factors people's ...
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Shopping is an intrinsic part of people's daily lives. Due to the rapid growth of Internet technology, customer buying behavior has changed; And the Internet has created a public space where people interact with others, do their banking activities And shopping that have affecting multiple factors people's shopping intentions. The main purpose of this study is to identify the factors affecting online shopping intentions and to review and synthesis the results of research conducted in this area with a meta-analysis approach. The statistical population of the study is online shopping studies published in international journals between 2000 and 2018. To conduct this research, after reviewing and screening more than 635 articles related to online shopping, 89 articles were selected for meta-analysis. After reviewing the selected articles, a total of 24 variables with a frequency greater than 5 were identified that were selected as influencing variables on online shopping intentions. The results related to the effect size of the variables showed that the satisfaction variable with the effect size of 0.614 had the most impact and then perceived value and shopping experience had the most impact on online shopping.
Hamidreza Yazdani; Niloofar Jalali; Bahram i Moazeni
Abstract
Most of organizations are working in an environment in which, their business is exposed to inevitable changes. So, these organizations need to adapt their business processes according to the changes constantly, to maintain their competitive advantages. The risky nature of business process management ...
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Most of organizations are working in an environment in which, their business is exposed to inevitable changes. So, these organizations need to adapt their business processes according to the changes constantly, to maintain their competitive advantages. The risky nature of business process management requires a careful examination of key factors and failure causes. Therefore, the main goal of the current research is to provide a change management model for implementing business process management. To reach to the goal, the combination of Dematel and Fuzzy ANP methods are used. The method used in this research is applied-developmental in terms of purpose and descriptive in terms of analysis. Also, based on the type of data, it can be considered as a survey. In the first step, through comprehensive literature review the effective management factors affecting the implementation of business process management were identified and extracted. In the next step, Fuzzy Delphi technique was used to screen the identified variables. Subsequently, with a survey of experts in the field of change management, key factors were grouped into 7 main factors. In the next step, the internal relations between the main factors were calculated using Dematel method. Then, Dematel and Fuzzy ANP were combined to calculate the weights and rank the factors. Identifying the causal factors and prioritizing the effective change management factors in implementing business process management in organizations is one of the important results of the research
Hossein Bonjoei; Hamid reza Yazdani; Hossein Bahmani
Abstract
In many cases, it has been seen that organizations investing a large amount of their budget on information technology and after a short time, those IT/IS remain unusable or lack of necessary efficiency and effectiveness. Thus its essential to perform comprehensive evaluation about these investments. ...
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In many cases, it has been seen that organizations investing a large amount of their budget on information technology and after a short time, those IT/IS remain unusable or lack of necessary efficiency and effectiveness. Thus its essential to perform comprehensive evaluation about these investments. The main purpose of this research is saipa sales information system evaluation based on organizational effective factors. After identification of main factors (structure, strategy and culture), sales system state have been obtained with comprehensive checklist of questions and through structured interview with experts and managers in related organizational units and also with analysis of organizational documents. This scrutiny and comprehensive evaluation has conducted with theme analysis method. Research results show that organizational structure of saipa industrial group is very bureaucratic and mechanistic and integrated information systems are appropriate for this structure. But many of this company IS are island and every unit has special IS. Cost efficiency is main strategy, So investing in information technologies override as strategic aspect and finally, there aren’t cultural context to creativity, innovation and also technology acceptance.
Manijeh Haghighinasab; Morvarid Madaeni; Morvarid Madaeni Madaeni
Abstract
This research is going to examine the effects of organizational learning processes on CRM success. For this purpose, we used organizational learning theory and its relationship with market orientation to examine how internal policies, activities and internal relationships effect on the quality of customer ...
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This research is going to examine the effects of organizational learning processes on CRM success. For this purpose, we used organizational learning theory and its relationship with market orientation to examine how internal policies, activities and internal relationships effect on the quality of customer data in the CRM database. Statistical populations of this research were the experts and executives of IT and marketing department in 5 Iranian banks including: Mellat, Keshavarzi, Tejarat, Melli and Sepah. The research method applied in this study is descriptive and data was analyzed using structural equation modeling technique. In this research we used Peltier et al Model presented in 2013. The main findings show that the effect of the functional learning processes (data sharing) on the data quality is positive and significant. But the effects of cross functional learning processes (Marketing and IT collaboration and integration) and organizational learning processes (organizational culture committed to a shared vision of CRM data) on the data quality is not significant. Also, CRM data quality has positive effect on customer performance, but non-significant impact on business performance.
